Embarking on creating a new identity?

If you have an existing business and are considering upgrading your image or identity, there are four key drivers that might signal a time for a change.

Identity for Renewal

Projecting a contemporary, updated image is essential to staying competitive. Where an identity for renewal is required, designs are more evolutionary than revolutionary. A bit like recognising an old friend who has had a hair cut!

Identity for re-positioning

This is a way to signal change in the marketplace for a company that may be expanding into new products or redirecting its business. It is important to keep the reliability and familiarity of the original brand but inject new life in the direction of the new venture.

Identity to signal change

When a company has outgrown their mission, or needs to overcome perceptions, a new identity will allow it to reintroduce itself to the marketplace

Identity for Growth

When corporations experience change bought about by growth, consolidation and other market changes, it is essential to use a new identity to stay connected to their local/global audiences.

More and more small businesses find it essential to market their products and services online. Customers are increasingly turning to the Web to research companies, compare product features and prices, and to purchase online. A company that does not take advantage of the Web and email to market their business can lose valuable customers.

It has never been easier or more cost-effective to market online.  Archer Creative can help you implement a successful online presence.

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